The short video and business messaging products, which Meta Platforms Inc. has highlighted as being essential to growth this year, will now have additional income sources thanks to a variety of new ad formats that were unveiled on Tuesday.
The parent company of Facebook and Instagram announced in a blog post that it has begun testing a new skippable “post-loop” video ad format to play after its short video product Reels, which is similar to TikTok and that it has been extensively marketing.
According to the article, another new Reels style includes horizontally scrollable carousel advertising that may show two to ten pictures at the bottom of a Reel.
Executives from Meta stated the new formats might entice Reels producers with opportunities to make money from ad placements next to their films when describing the company’s business plan at a press event.
“Our goal is to be able to provide the tools and the monetization opportunities, as you are continually growing your creator following across our platforms,” said Nada Stirratt, vice president of Meta’s global business group for the Americas.
On Tuesday, Meta Platforms Inc. unveiled a number of new ad formats with the goal of generating additional income streams for the short-form video and business messaging products that the company has recognized as essential to growth in 2018.
The parent company of Facebook and Instagram announced in a blog post that tests for a new skippable “post-loop” short video product, Reels, which is similar to TikTok and that it has been extensively advertising, had begun.
According to the article, another new Reels style includes carousel advertising that may display two to ten pictures at the bottom of a Reel and are scrollable horizontally.
