Meet Jane Christensen, the visionary co-founder and CEO of Omni Bioceutical Innovations, a groundbreaking biotech company revolutionizing the skincare and haircare industry. With a product portfolio encompassing and supporting physician office treatments, custom developed formulations, and business consulting services for the medical aesthetic community, Jane has made a profound impact on the beauty and wellness landscape.

Jane’s entrepreneurial spirit has been a driving force since her early twenties when she embarked on her first business ventures. From establishing Omni Medical Imaging, a cutting-edge outpatient radiology center with a spa-like ambiance, to launching Omni Wellness Center and as a founding member of Integrated Laser Solutions, she has consistently demonstrated her ability to transform innovative concepts into thriving enterprises.

Recognized for her unwavering commitment to quality-of-life issues, Jane has received accolades such as the esteemed “Golden Heart of Business” award, as well as prestigious honors like being listed among BizAz’s “Top Coolest Companies in Arizona” and being recognized as “The Most Innovative Woman” by the Business Journal.

Beyond her entrepreneurial pursuits, Jane is deeply passionate about giving back to her community. She actively serves on several non-profit boards and dedicates her time and energy to chairing fundraisers that have raised millions of dollars for various organizations. For Jane, supporting those in need is not just a choice, but a fundamental human responsibility to uplift the very centers that sustain countless lives.

Pioneering the Path

Jane has always aspired to forge her unique path, one that would embody her own ideas. She has long recognized that she does not possess the traits of a corporate persona. Being a visionary has been an innate quality throughout her life, envisioning possibilities and transforming mere questions of “what if” into confident assertions of “it’s possible.” Her entrepreneurial journey began in her twenties with the establishment and subsequent sale of her first business, propelling her forward without hesitation. Jane derives immense satisfaction from the process of development, strategic planning, and assembling the right individuals to transform Innovative concepts into flourishing enterprises.

Driving Success through Integration

As the CEO, co-founder, and President of Omni, Jane employs several key strategies to facilitate the integration of the company’s medical aesthetic products into the practices of healthcare professionals. These strategies include:

Creating differentiation in the product line: Jane focuses on making the products stand out by offering unique features and benefits. This approach transforms the products from being seen as ordinary alternatives (“me too”) to becoming essential and coveted items (“must-haves”). To achieve this, Omni emphasizes high-quality, medical-grade ingredients, as well as patented formulas and processes. Additionally, recommendations from trusted medical peers further enhance the credibility and desirability of the products.

Providing education: Jane understands the importance of equipping physicians and their staff with in-depth knowledge about the products. Omni invests in comprehensive training programs to ensure that healthcare professionals can confidently educate their clients. Moreover, the company develops marketing materials that effectively convey the distinctive qualities of the product line, enabling clients to connect with and appreciate its value.

Offering best-in-class customer service: Jane places great emphasis on providing exceptional customer service. Omni ensures that professional offices can easily place orders by offering a streamlined ordering process. The company also ensures that there is always a knowledgeable representative available to provide assistance and education when needed. Additionally, Omni goes the extra mile by providing complimentary products to the staff of its clients, reinforcing the value of the partnership. Furthermore, Omni’s commitment to customer satisfaction is demonstrated by their willingness to accept returns even without a specific reason, although such instances have been rare over the past seven years.

By employing these strategies, Jane aims to position Omni as a trusted and preferred partner for medical aesthetic practices, facilitating the successful integration of the company’s products into their offerings.

Setting the Standard for Safety and Quality

Omni Bioceuticals is committed to maintaining the highest standards in product freshness, potency, and safety. The company strictly adheres to FDA/GMP guidelines throughout its manufacturing process. Prior to release, all raw materials and biologics undergo triple testing to ensure their viability and quality. With a minimum shelf life of two years, its products are shipped overnight during the summer months to preserve their integrity.

To further demonstrate Omni Bioceutical’s commitment to safety, it maintains comprehensive safety documentation and Certificates of Analysis (C of A) for all its products.

In formulating its products, Omni Bioceuticals adheres to the rigorous EU standards, which are recognized as the highest globally. It refrains from using ingredients that are prohibited or listed on common “no-no” lists. Its products are free from filler ingredients and boast a higher concentration of active components.

Resilience during the Pandemic

Facing the formidable challenge of the pandemic, Jane, like many others, encountered significant obstacles. At the start of 2020, Omni Bioceuticals was experiencing remarkable growth, with a new global client poised to generate substantial revenue. Sales force expansion had been undertaken, and projections indicated that the year would be exceptionally profitable. However, the sudden impact of the COVID-19 pandemic disrupted everything.

As a B-to-B company serving dermatologists, plastic surgeons, and med spas, Omni Bioeuticals faced the unfortunate reality of a complete shutdown for months. Clients were unable to purchase products as they previously had, and the sales representatives were unable to operate within their usual offices, leading some to seek alternative employment. The shift to remote work was particularly challenging for a company that had been highly reliant on hands-on practices. Additionally, manufacturing facilities experienced closures due to labor shortages and illnesses. To compound the difficulties, supply chain delays and shortages resulted in back orders. The situation seemed dire, and both Omni Bioceuticals and its clients faced a dark and uncertain period.

However, as a seasoned entrepreneur, Jane possessed the ability to find solutions, adapt, and pivot. That’s precisely what she and her team did during these trying times. They implemented various strategies to sustain the business:

• Transitioning to a direct-to-consumer model: Omni Bioceuticals adjusted its professional online sales to directly serve consumers. This allowed the clients’ clients to access the products from Omni’s website, ensuring revenue for the professional offices as well. It became a win-win situation for all parties involved.
• Collaboration for new products: Utilizing the time with their global partner, Omni Bioceuticals collaborated on the creation of essential pandemic-related products such as hand sanitizers, masks, and other items that helped combat “maskne” (acne caused by mask-wearing). This diversification allowed both companies to continue operating and generating revenue.
• Innovating for custom clients: The company used the opportunity to reformulate all the products for their custom clients, planning a future launch. This proactive step proved highly profitable for both Omni Bioceuticals and their custom clients, enabling them to emerge from the pandemic as a stronger and more resilient company.

By embracing these solutions and demonstrating resilience, Omni Bioceuticals not only survived the challenges posed by the pandemic but also thrived. The experience prompted the development of additional new revenue streams, bolstering the company’s overall growth and efficiency. Despite the darkness of those times, they emerged with newfound strength and determination.

Staying Ahead of the Curve

Jane remains current and informed by actively engaging in various activities. She attends trade shows to stay updated on the latest industry trends, innovations, and market developments. Additionally, she devotes time to visiting her clients across the U.S.,   extensive reading, exploring diverse sources of information to expand her knowledge and understanding.

Recognizing the value of networking and collaboration, Jane actively connects with leadership organizations that provide opportunities to engage with thought leaders. Through these connections, she can gain insights, exchange ideas, and stay abreast of industry advancements. She also incorporates strategic advisors, such as previous Corporate Head of Beauty from P&G and a former Estee Lauder Corporate Head of R&D and Innovation, who brings valuable expertise in product development and formulation. These efforts ensure Jane remains informed, enhances her industry knowledge, and guides her company towards success.

Revolutionizing the Aesthetic Market

Jane recognizes that accessing high-quality solutions and products is a major challenge for today’s practices and retail businesses. Many products in the market are becoming commoditized, with contract manufacturers potentially focusing solely on pricing rather than introducing innovative ingredients or formulations. Moreover, larger cosmetic retail companies often choose to acquire innovation instead of fostering in-house development. Consequently, there is a shortage of innovation and new product development in the medical aesthetic market. Salespeople bombard practices with daily offers, leading to potential over-purchasing and outdated inventory.

To address these challenges, partnering with a company like Omni can be a solution. Omni provides patented and tested formulations and products without imposing minimum order requirements. Furthermore, for practices seeking custom formulation of novel products, Omni offers a turnkey solution that expedites time to market and incurs lower costs compared to contract manufacturers.

Innovation lies at the core of Omni Bioceutical Innovations, as reflected in the company’s name itself. Jane’s motto encapsulates the mindset: “Omni Bioceutical products are only as good as what you have today… what will we develop tomorrow?” She fosters a culture of innovation by challenging the use of traditional ingredients and overused packaging, urging her staff to think outside the box and bring those ideas to life. To further cultivate innovation, Jane believes in educating her team by exposing them to conferences and other experiences that inspire possibilities. Additionally, Omni has actively participated in and won several Innovation Challenges, including the aptly named “The Scorpion Pit” in Arizona, reminiscent of the popular show “Shark Tank.”

By prioritizing innovation and embracing a forward-thinking mindset, Jane and Omni strive to address the challenges faced by practices and retail businesses, offering unique solutions and fostering a culture of continuous development.

Advice for Aspiring Innovators

Jane advises aspiring entrepreneurs who are embarking on their careers to seek out mentors and advisors who can provide guidance and support. These experienced individuals can offer valuable insights, share their knowledge, and help navigate the challenges of entrepreneurship.

Another crucial piece of advice is to ensure sufficient capital for their ventures. Adequate funding is essential to cover initial expenses, sustain operations, and facilitate growth. If the entrepreneurs decide to bring in investors, Jane emphasizes the importance of selecting the right ones. It is crucial to partner with investors who have relevant experience in their industry. These investors can provide not only financial resources but also valuable industry expertise, networks, and strategic guidance.

By following these recommendations, aspiring entrepreneurs can increase their chances of success and effectively navigate the early stages of their entrepreneurial journey.

Vision for Empowerment and Inclusion

Jane envisions beauty and wellness merging as a united category, enhancing quality of life. Omni embraces this philosophy and aims to develop products addressing internal health alongside external well-being. Additionally, Omni supports the neurodiverse community by employing young adults with disabilities, particularly those with autism. Jane, driven by her personal experience as a mother with an autistic son, aims to shift the conversation from limitations to empowerment. She believes that providing job opportunities and a sense of purpose improves the quality of life for these individuals. Omni’s mission is summarized by the quote: “To the world, you may be one person, but to that person, you may be the world.”

Website: https://www.omnibioinnovations.com/